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Seamless Surrealism That Doesn’t Create Barriers to Success Source If you can add a second of joy to someone’s life with a humorous icon, good for you. Anything that distracts people from the ongoing stress of a pandemic deserves applause. Others might choose to add fanciful scripts, fun puzzles or little mazes to their designs. Some designers like to play by mixing colors that rarely go together. Not because it accomplishes anything in particular, but because everyone deserves a little more fun in their everyday experiences. Isolation during the COVID-19 has increased mental health problems for millions of people. It doesn’t hurt that playing with bold colors is fun! Playfulness-Because People Need and Deserve It Source You’d get a headache within minutes.Ĭolor contrasts will become especially popular in 2021 because designers want to make their work more accessible to a wider range of people. Imagine reading gray text on an off-white background. The closer the colors get, the harder the text becomes to read. The contrast helps your eyes focus on the words. Think about how easy it is to read black print on a white background. When you see the contrast, you can’t help but stop and take a look.ĭesigning with contrast also helps make websites and apps more accessible to people living with impaired vision. For example, placing complementary colors like orange and blue next to each other makes it nearly impossible for someone to resist glancing at a design. More Contrast That Grabs the User’s Attention SourceĬontrast has always been a popular way to make designs more attention-grabbing. Ethical design helps companies avoid damage to their brands. Spreading false information, however, stands out as the top way that a brand can lose consumer trust. About 57 percent of American consumers and 62 percent of global consumers say that brand trust matters because they want to support socially responsible companies. Research shows that brand trust has a growing importance among consumers. Designers need to resist the temptation to hide details or mislead customers, even though doing so could increase revenues.ĭesign ethics can make professionals feel better about their work. Design ethics helps ensure that consumers have all the information that they need to make good choices. Making more money right now sounds like a great idea, but it can backfire and lead to long-term failure. When design only focuses on increasing sales, developers can take advantage of audiences.
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An Increased Focus on Design Ethicsĭesign trends in 2020 need to contribute to business success, but they can’t reach that goal through deceitful practices. Still, spending a few seconds playing with an app’s animations could boost a customer’s mood enough to increase spending. With websites and apps, designers need to take a more virtual approach to get similar results. At the time, though, Coca-Cola managed to generate quite a bit of buzz from this simple engagement strategy. Several years ago, the company even stuffed refrigerators with bottles branded with popular names. This approach makes sense considering that brands have used in-person engagement to cultivate customer loyalty for years.įor example, Coca-Cola personalizes bottles to gain attention from potential buyers. Many designers and marketing professionals believe that they can make landing pages more successful by adding more animations and interactions that engage users. If an app or website doesn’t generate leads or convert visitors, no one will care how attractive it looks. The design trends in 2021 need to do more than look attractive. More Animations and Interactions That Increase Conversions
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The following trends will likely stand out from the crowd. After 2020, expect a lot of-hopefully-fun surprises in 2021. Each year brings fresh design trends for people to enjoy.